Video Blog Posts

Why Do We Shoot Blog Videos In 4k?

Sep 12, 2015

Blog videos, by their very nature, live on the internet. These videos will never be shown at an independent film festival, or a movie theater, or even a TV set. So why do we shoot our blog videos with a RED 4k camera? This seems like overkill.

The answer comes down to the edit. When it’s time to take your video blog content online we need to edit the footage and make the whole piece look as high quality and smooth as possible. Often we are making cuts to cover pauses in speech, or the occasional (but very rare) stumble or misplaced word. By shooting two 4k cameras simultaneously, we can edit out the glitches by cutting to the second camera, or “punching in” on the first.

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