Example of video blog post

Example Video Blog Post: This Week From H&H Law Center

Feb 5, 2016

Today I wanted to give an example of a blog post from one of our clients. H&H Law Center is a small defense team based in Portland, Maine. All they do is criminal defense work, so they some strong thoughts about how the laws work in Maine.

As a little backstory, recently Maine has adopted a system of Drug Recognition Experts as a way to determine if a driver is operating under the influence of drugs. While in theory this sounds like a good idea, in practice the definition of impairment is difficult to judge without any universally agreed upon standards. In this blog post one of the partners, Merritt Heminway talks about a recent case they worked on that involved one of these experts.

This post is good example of how a video blogger can show their expertise in their field by citing real world examples and engaging their potential clients with a story. The story is so much more engaging than a theoretical dissertation about the topic.

I love how passionate these guys are about criminal defense, and have learned a ton about our rights that are guaranteed under the law. I obviously hope I’ll never need their help, but feel pretty good about my chances if I ever do…

Cat Jackets and Social Signals

Cat Jackets and Social Signals

Feb 1, 2016

 

 

A large part of what our clients want to better understand is, “How does quality content translate into better SEO?”  Intuitively it makes sense, and if you have done any research into search engine optimization recently, you hear hear the call over and over about quality over quantity. But the question of how that leap gets made, how does quality content rises in the rankings over unremarkable content, is an interesting one. The answer is one of the cornerstones of why we invest our time into video blogging, and why you should too.

What Motivates Google?

The pace to start the discussion is to think about what motivates Google. What is their goal when returning results for a search engine query? Their goal, like your goal for your own site, is positive user experience. Why does Google control 68% of search engine traffic? Because when you search for something on Google, you are almost always pleased with what you find. Google has so developed and perfected it’s ranking algorithm that you know that when submit a search query, you will find what you are looking for – even to the point of search intent.

That goal of positive user experience drives Google to figure out what the most useful webpage on the internet most closely answers your question. And they do this by a complex series of calculations, the details of which are a closely guarded secret. But, what we do know for sure is that the sites that other people find useful Google finds valuable.

What does that mean? It means that if many people view your content and find it valuable and share it with others Google will tend to rank it higher in search results. Google has all kinds of ways to decide how engaging your content is, through Chrome usage data, through Android mobile phones, from Google to site back to Google bounce rates. But the one major area that makes a difference is how many people are willing to link from their website to your content.

Links – Not Lynx, The Medium-Sized Wild Cat

Incoming links, especially from reputable sources, help drive your keyword rankings up. The larger and more influential the source, the more impact it has on your rankings. So, if you create high quality, interesting, useful, delightful content, people are going to view it and say, “I think my viewers would also find this useful, so I am going to share it on my website.” (Fact: They might not say this verbatim, but they’re thinking it.)

So, if give you 30 seconds to think about this, your mind will quickly get to the next logical conclusion. If I can pay for Google Ads, wouldn’t I be better off to pay some shady folks to link to my content? If links are so valuable, why don’t I just buy them? Google thought of this too. (Way before you did.) And they hate it. It’s an easy way to get your site penalized, sometimes up to the point of being blown into the world of Google obscurity, never to be heard from again. Is it possible? Yes, it is. Is it advisable? No, in fact, it’s the opposite of that.Continue Reading