Using Existing Video to Strengthen Video Blog Posts

May 26, 2016

 

Today we wanted to share this video that we recently published for our client Miller Friel, a Washington D.C. law firm that specializes in insurance recovery.This blog post depicts an incredible story of how AIG mishandled a massive pipeline explosion claim, only to get tagged at trial with an equally massive bad faith verdict.   The shocking deposition video of AIG’s lead claims adjuster, seriously calling into question the old adage that, “you can’t win or lose a case based on a deposition.”

This is a great example of how to strengthen your video blog post with existing footage. In this case we used a deposition video from a May, 2007 case. Including the footage of the deposition strengthened the narrative of the story and enhanced the point that the partner Brian Friel was making. In the end the deposition video ended up helping Miller Friel win this case. If you have existing footage, its good to use but use it wisely. You should make sure it enhances your story and you are not putting it in for the fun of it.

Mixing Archive Footage With 4K Footage For Blog Posts

Because we shoot all of our footage in 4K, we get a lot of questions about how existing or archive footage will look when paired with our cinema quality cameras. We actually think that this dichotomy is a positive reinforcing the fact that that this footage can enhance the storytelling. If the archive content is  important to the story audiences will forgive the quality jump. This technique is commonly used by documentary filmmakers and the contradiction of image quality can actually be quite exciting.

If you have any questions or would like some tips on video blogging please contact info@redlioncontent.com 

 

Example of video blog post

Example Video Blog Post: This Week From H&H Law Center

Feb 5, 2016

Today I wanted to give an example of a blog post from one of our clients. H&H Law Center is a small defense team based in Portland, Maine. All they do is criminal defense work, so they some strong thoughts about how the laws work in Maine.

As a little backstory, recently Maine has adopted a system of Drug Recognition Experts as a way to determine if a driver is operating under the influence of drugs. While in theory this sounds like a good idea, in practice the definition of impairment is difficult to judge without any universally agreed upon standards. In this blog post one of the partners, Merritt Heminway talks about a recent case they worked on that involved one of these experts.

This post is good example of how a video blogger can show their expertise in their field by citing real world examples and engaging their potential clients with a story. The story is so much more engaging than a theoretical dissertation about the topic.

I love how passionate these guys are about criminal defense, and have learned a ton about our rights that are guaranteed under the law. I obviously hope I’ll never need their help, but feel pretty good about my chances if I ever do…

Cat Jackets and Social Signals

Cat Jackets and Social Signals

Feb 1, 2016

 

 

A large part of what our clients want to better understand is, “How does quality content translate into better SEO?”  Intuitively it makes sense, and if you have done any research into search engine optimization recently, you hear hear the call over and over about quality over quantity. But the question of how that leap gets made, how does quality content rises in the rankings over unremarkable content, is an interesting one. The answer is one of the cornerstones of why we invest our time into video blogging, and why you should too.

What Motivates Google?

The pace to start the discussion is to think about what motivates Google. What is their goal when returning results for a search engine query? Their goal, like your goal for your own site, is positive user experience. Why does Google control 68% of search engine traffic? Because when you search for something on Google, you are almost always pleased with what you find. Google has so developed and perfected it’s ranking algorithm that you know that when submit a search query, you will find what you are looking for – even to the point of search intent.

That goal of positive user experience drives Google to figure out what the most useful webpage on the internet most closely answers your question. And they do this by a complex series of calculations, the details of which are a closely guarded secret. But, what we do know for sure is that the sites that other people find useful Google finds valuable.

What does that mean? It means that if many people view your content and find it valuable and share it with others Google will tend to rank it higher in search results. Google has all kinds of ways to decide how engaging your content is, through Chrome usage data, through Android mobile phones, from Google to site back to Google bounce rates. But the one major area that makes a difference is how many people are willing to link from their website to your content.

Links – Not Lynx, The Medium-Sized Wild Cat

Incoming links, especially from reputable sources, help drive your keyword rankings up. The larger and more influential the source, the more impact it has on your rankings. So, if you create high quality, interesting, useful, delightful content, people are going to view it and say, “I think my viewers would also find this useful, so I am going to share it on my website.” (Fact: They might not say this verbatim, but they’re thinking it.)

So, if give you 30 seconds to think about this, your mind will quickly get to the next logical conclusion. If I can pay for Google Ads, wouldn’t I be better off to pay some shady folks to link to my content? If links are so valuable, why don’t I just buy them? Google thought of this too. (Way before you did.) And they hate it. It’s an easy way to get your site penalized, sometimes up to the point of being blown into the world of Google obscurity, never to be heard from again. Is it possible? Yes, it is. Is it advisable? No, in fact, it’s the opposite of that.Continue Reading

Video Blogging In Phoenix

Phoenix Video Blog Shoot: Behind The Scenes

Dec 15, 2015

 

Video Blog Shoot In Phoenix

Here’s a look behind the scenes of one of our video blog shoots in Phoenix, Arizona. We flew out from our Boston office to capture blog footage of Washington, DC law firm Miller Friel while they met with a client. This schedule worked best for them, as we were able to shoot a testimonial video in the same shoot. We are happy to travel and can provide the same level of quality no matter where we are in the world.

Take a look and let us know if we can help your business start video blogging.

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Video Blog In Phoenix
(L-R) Caroline Bigelow, Cactus, Jamie Llewellyn

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Video Blogging Testimonial

Video Blogging Testimonial: What Our Clients Say

Dec 14, 2015

 

Video Blogging Testimonial: Mark Miller, Miller Friel PLLC

If you are considering video blogging with Red Lion Content and want to hear from one of our clients who has been through the process, take a look at this testimonial video.

Mark Miller is one of the founding partners of Washington, DC based law firm Miller Friel, PLLC. His firm works in the highly specialized world of insurance recovery law, and wanted to put together a video blog that could connect with corporate insurance policy holders and educate them about trends in the business. We have shot for Miller Friel in their DC office, as well as on the road with them in Phoenix, Arizona. Since we started video blogging for them their site has seen a 60% increase in traffic.

Are You Interested In Video Blogging For Your Business?

If you’d like to learn more, please email Caroline@RedLionContent.com.

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Video Blogging Power

The Power Without The Pain

Oct 5, 2015

The power of blogging, or as it is commonly called these days, content marketing, is real. We have seen the results ourselves for our clients – we had one client who had a 70% increase in organic search traffic in just one month. She has continued to grow, with her traffic up 117% in a little less than a year. That has translated into an equally impressive increase in revenue.

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Video Blog Posts

Why Do We Shoot Blog Videos In 4k?

Sep 12, 2015

Blog videos, by their very nature, live on the internet. These videos will never be shown at an independent film festival, or a movie theater, or even a TV set. So why do we shoot our blog videos with a RED 4k camera? This seems like overkill.

The answer comes down to the edit. When it’s time to take your video blog content online we need to edit the footage and make the whole piece look as high quality and smooth as possible. Often we are making cuts to cover pauses in speech, or the occasional (but very rare) stumble or misplaced word. By shooting two 4k cameras simultaneously, we can edit out the glitches by cutting to the second camera, or “punching in” on the first.

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